Curtain up for the new world of AMK
AMK debuted its new brand image at the SPS IPC Drives in Nuremberg. In keeping with our new claim, “more drive,” we presented trendsetting solutions for Industry 4.0 – ranging from cloud computing to decentralized drive solutions to service apps.
AMK has made significant advancements in recent years and has been part of the international Zhongding Group since 2016. The strategic course that the company is setting for the future is also evident in our new, eye-catching design and the new brand claim.
This claim, “more drive,” represents AMK’s aspiration to grow dynamically and to consistently promote new ideas – with the goal of giving our customers the advantage. Under this banner, we are presenting a modular program of groundbreaking automation solutions, to equip systems for the digital world and for Industry 4.0. These include centralized and decentralized drive solutions, machine control without SPS, the new A7 controller generation, and the flexible cloud solution AMK Cloud. Visitors were also able to experience live demonstrations of the applications – in an impressive chess demo and the “smart air hockey” athletic challenge.